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Viral might sound like the latest infectious super bug to sweep the nation but this article is about social media that will help you to start to publicising your updates. It’s how you can use social media to ensure that your message is passed along by others so that whether by word of mouth (or by computer) your message gets out there. Using social media is a clever way to reach others without spending a fortune on advertising but you do have to do it correctly and it is time-consuming. Many people have great business success tweeting away each day or by writing messages on Facebook and there is no reason why you cannot do the same.
If you don’t have time to dedicate to social media pursuits then don’t panic. It is worth hiring someone on a part-time basis to do it for you. Real estate agents are seriously busy and you are more than likely juggling a multitude of tasks and simply can’t find time to fit it all in. It’s true you can’t hope to do it all yourself. Spreading yourself too thin is not a good move.
But assuming you hire a social media whizz kid, what can you expect out of this employee? The main thing is that they set up all your social media accounts if you have not done this already and they then start to use all of the social media resources such as Twitter, Facebook, LinkedIn etc and by crafting very careful updates, will start to generate interest in your business. The great thing about social media is that you are able to add your website details to the update and people can follow a link back to your site. Write some captivating hooks that will get people talking; make them curious or even perturbed. If you add some incentive to get them to your site or have some free information for them to pick up once on your site, you are more likely to get them to hang around for a bit. Social media works – when you use it properly.
Stats show that certain times of the day work better than others so it is worth checking this out so you can send your updates at the optimum time. Obviously this will depend on which social media resource that you use and where in the world you are. You can create the best social media updates but if no-one sees them, they are wasted and they just disappear into the ether. Statistics are not set in stone either, just because they report one thing over a few months of analytics, it doesn’t mean it won’t change later
on. Things change and evolve consistently so don’t take your eye off the ball.
What many people forget is that social media is about forging connections with others. It is not just about putting up business messages or bombarding people with constant advertising. You really need to think about the hook and how to get people dangling onto it. People will message you and you will message others, you form connections and you chat or share their messages and vice versa.
Target different time frames one week and alternate them the next. There is no right, wrong or guaranteed way to make an impact but once you hit upon the types of status updates that seem to work for you then you may well find it easier to hit the mark again and again. Much of social media is trial and error; you need to think about who you have on your connections and to even tailor some messages to them directly.
Talk to your social media employee and explain what you want to achieve. If they are used to writing social media updates for businesses, then you may find that they have a lot of ideas of their own which can be put to good use. Have a go and just remember that it only takes one message to go viral and your business will be overwhelmed.
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Viral might sound like the latest infectious super bug to sweep the nation but this article is about social media that will help you to start to publicising your updates. It’s how you can use social media to ensure that your message is passed along by others so that whether by word of mouth (or by computer) your message gets out there. Using social media is a clever way to reach others without spending a fortune on advertising but you do have to do it correctly and it is time-consuming. Many people have great business success tweeting away each day or by writing messages on Facebook and there is no reason why you cannot do the same.
If you don’t have time to dedicate to social media pursuits then don’t panic. It is worth hiring someone on a part-time basis to do it for you. Real estate agents are seriously busy and you are more than likely juggling a multitude of tasks and simply can’t find time to fit it all in. It’s true you can’t hope to do it all yourself. Spreading yourself too thin is not a good move.
But assuming you hire a social media whizz kid, what can you expect out of this employee? The main thing is that they set up all your social media accounts if you have not done this already and they then start to use all of the social media resources such as Twitter, Facebook, LinkedIn etc and by crafting very careful updates, will start to generate interest in your business. The great thing about social media is that you are able to add your website details to the update and people can follow a link back to your site. Write some captivating hooks that will get people talking; make them curious or even perturbed. If you add some incentive to get them to your site or have some free information for them to pick up once on your site, you are more likely to get them to hang around for a bit. Social media works – when you use it properly.
Stats show that certain times of the day work better than others so it is worth checking this out so you can send your updates at the optimum time. Obviously this will depend on which social media resource that you use and where in the world you are. You can create the best social media updates but if no-one sees them, they are wasted and they just disappear into the ether. Statistics are not set in stone either, just because they report one thing over a few months of analytics, it doesn’t mean it won’t change later on. Things change and evolve consistently so don’t take your eye off the ball.
What many people forget is that social media is about forging connections with others. It is not just about putting up business messages or bombarding people with constant advertising. You really need to think about the hook and how to get people dangling onto it. People will message you and you will message others, you form connections and you chat or share their messages and vice versa.
Target different time frames one week and alternate them the next. There is no right, wrong or guaranteed way to make an impact but once you hit upon the types of status updates that seem to work for you then you may well find it easier to hit the mark again and again. Much of social media is trial and error; you need to think about who you have on your connections and to even tailor some messages to them directly.
Talk to your social media employee and explain what you want to achieve. If they are used to writing social media updates for businesses, then you may find that they have a lot of ideas of their own which can be put to good use. Have a go and just remember that it only takes one message to go viral and your business will be overwhelmed.
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