Propel Your Website Visitors to Sign Up
p1.jpg” alt=”" width=”300″ height=”206″ />To be successful in any business these days, it is important to approach your sales potentials from every angle and this means taking every available opportunity to build your brand and to increase your commissions.
Whilst your main focus may be on the cut and thrust of buying or selling properties and guiding your clients through the complexities of mortgages, trying to ensure the pathway to their perfect house is as smooth as possible, it makes sense to get some additional residue revenue too.
If you have a website, you may have thought about setting up an email newsletter too so that you can market easily to all of your subscribers. The main difficulty can be getting people to actually sign up to your newsletter in the first place, this is because at one time people signed up to everything, now the opposite is true. To get people to sign up then means that you have to supply a reason for them to do so. This can be as simple as giving away a free report that will enable them to find a potential solution to a problem, plus, people like getting something for nothing.
When you choose the newsletter provider company, take time to have a look at their sign-up boxes to see how appealing they are. If they are not that appealing or you are unable to edit the sign-up box, then you need to consider whether you wish to join this company. Don’t just leave the box
as is; make sure you can add some compelling text which elaborates just why they should want to join your list.
One thing that you can do to increase appeal is to segment your subscribers by offering them different levels of information. This does cause additional work for you of course and means that to keep subscribers on your list over a period of time, you need to give them information that they find beneficial. The actual process isn’t difficult as it can be set up within the newsletter provider service, but the content is the key. Don’t offer your subscribers too many options either, it can really muddy the water when they are signing up, so an easier process is the preferred one.
It’s important that you tell people that you will never pass on their details to anyone else. Everyone gets bombarded with spam these days and it is annoying and frustrating, so simply add a short sentence to your sign-up box saying that ‘you respect their privacy and will never sell or pass on their information’.
In the same way that you don’t want to give people too many options, you may also wish to restrict the information that you take from them when they sign up. Of course, it can help you to know where they are in the world but do you need to know, name, date of birth, family details or inside leg information? Just ask for the information that is relevant to your needs.
Some sign-up boxes are better than others but you can try different ones so that you can gauge the success of each. Try not to have the word submit on the sign-up box either as it’s calling them to action, but you can have ‘subscribe now for free’ for example. Make your sign-up box as visual as possible too, you need it to reflect the type of content that they will get if and when they sign up but having an aesthetically pleasing sign up box will certainly help you to convert more subscribers.
To keep your subscribers happy you have to supply them with some well-written and informative content but also remember that as much as you can give your information for free, you also need to use it as a sales tool and maybe to create your own sales funnel for future revenue streams.