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alt=”" width=”300″ height=”224″ />You may be thinking that you have no time for writing a blog post when in the real estate line of work; it’s all about successfully negotiating and helping others to buy and sell property. What on earth has blogging got to do with the effectiveness and overall success within the real estate industry?
Well, quite a lot actually. Making sure that you reach out to a large number of people has to be a top priority and if you learn the required techniques of blogging, it’s probably not as difficult as you might think. Like most businesses these days, the real estate industry has to move with the times, forget ultra prim and proper professionalism, and instead bring on excellent customer service and the dedication to taking your business to the next level but also by ensuring that your personality shines through.
Becoming a master of the art of blogging is literally at your finger-tips and can take you less time than you might think; it’s simply a matter of identifying your subject matter and choosing the right words that are going to reach out to your readers. Even when you start a new blog, you will be astounded as to just how quickly you will start building up a dedicated readership and if you promote your blog, you will soon be reaching an astounding number of people all who are interested in real estate and intent on listening to what you have to say.
Assuming that you have a website already in place and it is fairly easy to set up a category or pages dedicated to your blog, the first thing that you have to do is to write a list of topics that you would like to cover. Once you have a long list of topics, you then need to create some sub-topics and then eventually some titles for your blog.
By the side of each resulting title, create a brief paragraph as to what the blog is going to be about and this will remind you of what you are going to write about because it is easy to lose track of the theme of the article.
So before you actually start writing, you have to be sure of the inner message of the post. What are you actually trying to achieve? Setting out your inner motivation will enable you to write with clarity and to deliver the purpose of the article within the designated word count.
Writing it in a conversational way is a good idea because this allows you to personalise the blog post and to write it in your voice. This helps to build up feelings of rapport straight away, the reader can image the type of person you are and to feel as if they know you. Making it much easier for them to contact you if they want to find out more about buying or selling a property.
Your blog isn’t to have idle chit chat of course. The reason for your covering specific themes or topics is to be able to reach out to those who are looking for more information in that area. Your blog should be insightful and draw them into the information provided but don’t give everything out to your readers, you want them to contact you and to be able to ask additional information and this way, they become a potential lead.
Gradually you will start to receive comments at the end of your blog post and from this, you should respond personally and thank them for their questions or feedback. People will always respond more favourably to information if it’s written in a positive, and potentially life changing way. They need help in changing their lives, being able to sell their house quickly, how to extend their finances and to buy a bigger house etc. You can give them this information or provide some lead-in teasers off your
It’s easy to power-up the perfect blog for your real-estate business, you just need to ensure that you post regularly and build up your brand within the real-estate niche.