To be a successful real estate agent, there is a lot that you have to learn so that the job becomes fluidic and you can react instinctively, rather than having to think everything through. Time management however is really important because a
s you know, the schedule of a real estate agent is pretty hectic. Only you can learn to manage your time and to be able to prioritise and to do this, you need to assess just what you do with your time each day currently. There are many time stealers – emails for one thing and you need to ascertain which of the many time demands can be operated in a more controlled way.
There are a lot of things within real estate that doesn’t make you money directly. So as much as these jobs have to be done, always keep your eye on the goals that create your income. If you are working for yourself, you may find it hard to keep yourself motivated and self-discipline can be difficult at the best of times, but you will need to tie in these qualities with your success goals.
You need to develop the skills required to creating qualified leads from your prospects and you can do this by making sure that you prequalify your prospects because this will save you a great deal of time and energy going forward. If pre-qualifying is not high on your list of priorities, then you should make it so because it will confirm that your appointment is genuine, any potential issues and whether you have any competition.
Price setting is paramount. You must be able to set a valid price for any property so that you are able to promote it. The price is a huge part of being able to sell a property so you need to ensure that your pricing skills are top notch. Don’t get greedy, be realistic.
Over-coming objections in a confident manner is also important. This doesn’t mean brow beating them into submission either. Often an objection is an indicator that your client is actually interested but needs to be convinced. By listening carefully, you will be able to ascertain what their real concerns are and to be able to reassure them.
Showing a property off to its full advantage is a skill that you will need to learn because it will make a big difference between your being able to sell those houses and earning yourself a nice wage. It’s not just about giving a guided tour; it’s about selling the qualities of the house and the individual rooms. Talk
about the views from the window, the ambiance, the proximity of local schools or whether the local transport is sufficient for their needs. Take it a step further, ask them to picture their furniture in the room, personalise the viewing for them. Get them to consider whether they really could live in the property.
It’s best to not show your clients more than three properties at any time because this can simply muddy the waters and give them too much choice. Obviously they would have been able to see your sales literature anyway and to choose the houses that had most appeal for them. If you are intuitive you can sell the benefits of any property just because you have listened to their wish list and this sets you up to be able to highlight the things that are most relevant.
Unless you have an amazing memory, you are unlikely to remember everything that your clients want in a property, so always take copious notes when you meet them initially so that you can really get a good feel as to what they need. They will appreciate that you are listening intently and that you really want to match the right property for them.
Finally, make sure that you offer a consistent service so that your clients know just what to expect when they come to see you. Learn to control your thoughts, paint a smile on your face and to provide 100% service irrespective of how you really feel. If you take these tips on board, you will soon be increasing your business and revenue.