Whatever the size of your company, wouldn’t
it be great if
you could hurtle to the top of the real estate pile and be considered the biggest authority figure in the area? Just imagine the joy of selling loads more prime properties and having the first choice at rental or sales properties in the area. Even if you have a huge marketing budget and a team of fantastic marketers, doesn’t it make sense to utilise all of the free marketing resources that are available out there and set up a dedicated marketing campaign that gets you known in all the right circles?
Creating a report or e-book that can inform and lead your buy cheap cialis potential clients through the myriad of real estate information that is out there would be hugely popular. As would showing them the best way for them to make a profit on their house by incorporating some simple DIY tasks in their spare time. If you are not a keen writer, then it’s worth looking around to get a writer who can create compelling, attention grabbing titles and intriguing content that will make it difficult for people to not buy your book.
In addition to it boosting your position of authority on a global scale, you will also earn some additional revenue too. Add your book to your real estate website and a direct link to Amazon or other publishing company and watch your sales creep up on a daily basis.
Ensure you have some really informative and interesting articles about real estate on your website and whilst you don’t want to give too much information away, (well you do want clients to come and seek your help face to face) your articles should be thought provoking and dynamic in style, most importantly, they should be written from a positive point of view. Add some social media buttons on your website next to the articles and make it as easy as possible for people to share your articles. This can make a single article go viral meaning that people continuously share it. It’s a great promotional resource.
Set up a Google+ account and continue to promote yourself as the authority on real estate, invite friends, family and colleagues but gradually build up your list of contacts by interacting with others. You can set up a face book account too and write interesting statements in the status field and get a real discussion going. This is a great way to boost your connections. If you don’t use LinkedIn yet, grab yourself a free account and join some groups on your field of expertise. Participate as often as you like. Remember that the more you network, the greater your connections.
Another great way to get your name known and your face too, is to create some simple videos and publish to Youtube. People love to watch videos in general and you can take an authorative or humorous approach on the video but always make sure that your video is compelling viewing. It’s a great way to drive traffic to your books or to drive potential leads to your website.
Add a weekly or monthly news roundup to your website and highlight news from the industry including potential government changes. Your website will be the place to go to get important information.
Make your site as interactive as possible and create a survey asking visitors to your site to fill in some revealing information about their possible plans for buying or a selling a property. Ask them what they would really like to know about real estate and also, what stops them from moving up the property ladder. Once you have this information, you can put it to good use and use as fillers on your website, in a newsletter or as content for your next book.