If you are in real estate then you already know that you are in a tough job and so it makes sense to maximize your potential by generating more revenue where possible from your clients. Sounds easy doesn’t it? But just how do you go about doing it? Many real estate agents only have one revenue stream and that’s when a client has hired them in respect of buying or selling their house and of course at the end, payment is made but perhaps in the current, volatile climate, it’s a good time to develop and expand your revenue streams.
If you are a professional real estate agent and have been in the business for some years, it’s safe to say that you are an expert in your field. Why not establish yourself as an expert speaker and get paid to hold seminars or to educate others? There is a real need for good, experienced agents who can impart their knowledge to others. You could even set up a real estate training school for others who wish to come into the business. This doesn’t have to be face to face training but you could create training material through video, by writing reports or even by advertising your training school on the Internet and setting up a mastermind group through Skype.
Selling your own products has never been easier especially with Amazon.com. You could publish a book or even an audio CD helping others to buy or to sell their house. It would need a little research to see what is already out there but real estate is a minefield for many and a well-written, accurate book that is informative and easy to read would be a real boost for many who are about to enter the real estate arena and who plan to buy or sell their properties. This isn’t necessarily a get rich quick scheme as it depends largely on your marketing skills too but any revenue will certainly help keep your head above water especially as the real estate business can be a little unpredictable. You can write books for the Kindle product or use Amazon’s CreateSpace and it really is so easy.
Don’t forget to tap into previous referrals and do follow-ups every 30 days just to make sure that your clients are happy with their new home and of course, out of this extra service will come some good recommendations. Remember that customer service is paramount and it does increase business further down the line.
The problem with many real estate agents is that they become too caught up with the traditional bread and butter work and don’t stretch themselves by looking at alternative opportunities. For example you can start connecting with other service providers. Check out those gardeners, plumbers, electricians, interior decorators, financial planners etc and discuss referring business to them for a small fee of course. This works both ways, if they refer business to you, then they get a referral fee. After all why not? If someone is new to the areas, they are going to need to know trusted tradesmen or other home related business professionals and if you can earn a little bit of extra money for doing so, it makes good business sense.
Providing that you are the ultimate professional and real estate expert, there is no reason why you can’t take your real estate business up to the next level. Yes it might be pulling you in a different direction but that’s ok, it’s just about making the most of any opportunity and that has to be a good thing. You need to identify the work streams that bring in the financial revenue and to work smarter, not harder. Why beat your head against the real estate brick wall if a certain process or technique is just not working? Nowadays fortunately, it’s possible to go with the flow and to make the most processes such as marketing via the Internet, SEO work for real estate, digital products including newsletters and of course, going back to basics with perfecting traditional sales techniques.
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