Important Reasons to Blog about Real Estate
stateblog.jpg” alt=”" width=”300″ height=”186″ />You are a real estate agent and you love the work that you do, so why should you bother with creating a blog and committing to have to write regular posts each week? After all, if you are happy with your chosen career path and you gain a great deal of satisfaction through helping others find their dream properties, what on earth can blogging do to make your business better or to earn you greater commission? If these are your thoughts, it is understandable. You work hard, you juggle the amount of work that comes in now anyway, and surely it is better to scale down your work load rather than having to add to it by writing regularly?
If you are interested in promoting your real estate business, sometimes it takes more than knowing your industry inside and out; it takes more than simply providing great customer service and being an expert in your field. After all, you might be the best real estate agent in your local area and you might even live and breathe your work, but if others don’t know about you, then you are missing out on a great opportunity.
Having a website is a must these days. The old days of real estate are gone. Having a website is an important aspect of having a successful real estate business. Creating regular blog posts ensures a regular source of traffic too. Create interesting blog posts that are informative and compelling and you are onto a winner. If you write with clarity and from an expert perspective, you will automatically become an authority source. This opens up doors to secure more potential clients or to sell additional products related to real estate.
Writing a blog means you are in a way, having a virtual conversation with your customers, they can almost hear your voice coming off the screen because you are writing it in a relaxed and personalised manner. This is a great opportunity for you to engage them and for them to respond to you. There are other ways of monetizing your blog too because you can sell advertising space to local businesses and as your blog becomes more popular, you can earn additional advertising revenue. You can also run ads via Google Ad sense too. So in effect, this can be a great earner and money for nothing.
You might think your website is fantastic, those
who find your website might think that it is fantastic too but you need the search engines to find you and this will then substantially increase the traffic to your website and this is where you will start generating leads and increasing your conversion rate. Search engines such as Google love blog posts so it makes sense to update your blog regularly. If you are still worried about the time factor when writing a blog post, how does it sound if you could write each post within about 20 minutes?
Content is important and yes, it should be well-written but because you are writing it in a personalised way, it is much easier to convey your message. As much as it should be personalised i.e. you speaking to the masses, do make sure that you have checked it thoroughly for spelling mistakes as this will detract from the overall viewpoint of others. If you don’t like writing but like the idea of creating a blog post that reaches out to the masses, instead, you could opt for creating a pod cast or video series and this could really make your website popularity soar.
It’s good to put yourself in the position where you can learn new technology as it comes through and to make the most of it. Real estate may be your absolute passion but a blog post or podcast can really put you in the public spotlight and increase your status as the consummate real estate professional.