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dth=”300″ height=”182″ />You might be in real estate and have serious rules to follow but you have a choice as to how you handle your business. You can either follow suit and blend in with your competitors or you can stand head and shoulders above the rest. You are a professional sales agent so you should know instinctively how to treat your clients and how far you are going to go in your bid to provide a successful resolution for your clients.
So if we assume that you are really committed to the role and you have more than a sprinkling of determination, what are you doing to publicize the brand that is you? A personal brand will make you stand out from the crowd, and that might be a little daunting when all of your life you have been told that you have to try to fit in.
Having a personal brand isn’t about sticking out like a sore thumb. It’s not about being rebellious for the sake of it; it’s about looking the part and living the dream. If you are passionate about real estate, it is going to show. If you are enthusiastic about your career choice, it is going to show. Appearance matters though as does your image. If you look like you are mismatched in your outfit, it is likely to give a mismatched perception of your professionalism.
Real estate can be frustrating. Getting yourclients to return calls can be difficult so change your approach. Give them a reason to talk to you. Make your meetings informal, it doesn’t have to be in the office. As long as you are professional and you make success happen, then you will be able to run your business how you need to.
Don’t miss out on opportunities to make clients and potential clients to think about your services. Create a strong and well-written email signature. Be a little inventive and put a key worded short phrase that could go on your Internet marketing material as well as your email signature. Describe your expertise. Your stats, successes etc. Every now and then revamp your email signature by adding details of any sales events or promotions.
Business cards are essential in your line of business but most businesses have them printed only on one side? Why? There are two sides to each card so why not make the most of the blank side by adding details of discounts or promotions? Remember though that you will have to honour these promotions long term, until your next lot of business cards are published at least.
Invest in some outstanding marketing material and get local homeowners to sit up and take notice of your services. Don’t do your marketing on the cheap. You really do get what you pay for. Have a copywriter design a brochure for you to your specifications of course. If your budget allows, give potential clients
a jotters pad or something similar which has been branded with your logo and contact details. It’s fun, quirky and it works. Similarly, you could invest in some branded pens or mouse mats.
Develop a fool-proof system that ensures you stay in contact with your clients. Capture their email address and send them a promotional or personal email within 24 hours. Send a personal hand-written note after 3 days following up on your services and reminding them of your phone number. If you still haven’t heard within ten days, follow up with your brochure or details of promotions. Don’t go beyond this point, it’s good to be visible but not pushy. Your clients will not want to feel pressured.
Just remember that being deadly dull or stuffy will not get you new clients. Being forwardly thinking, and visual with a creative approach, will make you stand out in the crowd, providing you retain and promote your integrity for all to see.