Avoid these Cardinal Real Estate Sins
gentdeals.net/wp-content/uploads/2012/05/real-estate-2-300×199.jpg” alt=”" width=”300″ height=”199″ />You might think you are top notch when it comes to real estate success but just how good are you really? If you could be a fly on the wall when your clients are talking about you, do you think that you could be in for a shock or that they would be extolling your virtues? Communication between you and your clients are so important, even more so in this financial climate when the real estate industry has been so badly restricted. With fewer houses up for sale and with first time buyers struggling to get on the housing ladder due to people being more than a little more cautious about committing to a big expenditure, there has never been a more important time to connect with your clients.
There are many real estate agents – some good and some bad, who would willingly lure your clients away if they could, so it is up to you to ensure that your clients have an excellent experience and feel that their interchange with real estate is in safe hands. If you were going to buy or sell your own house, you would want to be reassured that your realtor is
committed to the task at hand and has a confident and assured approach to sales. By putting yourself in your client’s shoes, you can then ensure that you offer an excellent service too.
When you first meet a potential client, you only have approximately 20 seconds to impress them and to start to build the foundations of rapport with them. This may seem incredibly pressured but if you can take those first 20 seconds and use them wisely, then the rest of the time that you are together, you can build upon those early foundations. But how do you tell them that you are the best person for the job without actually saying the words?
Communication is more than just verbal. You can say a lot with your body language too. Sitting upright or leaning forward towards your clients show that you are engaged in the meeting. Mirroring and matching their movements sends subconscious positive signals too. Leaning back in your seat – in a slumped position will also tell your clients that you are more than relaxed. It will tell them that you are not really interested in their business. Similarly, once they have decided to hire your services, if you don’t communicate regularly with them to give them those all-important updates or if you don’t bother to return their calls, they will soon dispense with your services.
You can have the best houses in the area on your books but if you don’t have clients who believe in your services, then you will soon be a very poor real estate agent. Some brokers wait until a set time each day to call their clients back but it is far better to call them as and when you are free and this sets a good precedent for your being organised and dedicated.
To be good in real estate and to outgun the competitors, you need to show that you will do everything in your power to make the process a success and this means, really going the extra mile. If you don’t bother, you will soon find that you lose out in the long run. Remember that real estate is a business, your business and if you don’t look after it, it won’t be much of a business in the end.
Another cardinal real estate no-no is to force a client into using specific affiliate or lending companies. Many real estate agents have gone this route but have started to realise that clients do not like being bullied into any deal. Clients are not stupid; they know that when you tie into anyone particular affiliate or lending company, then there is a sweetener in it for you. Avoid these classic mistakes and you will be able to make your real estate business a successful one.