th=”290″ height=”290″ />
th=”290″ height=”290″ />No business should be without a website these days. Advances in
technology have made setting up a website so much easier but once you have one, what do you do with it? What sort of content are you going to put on your site? Traditional estate agents will provide lots of direct links to property information in the areas that they cover. This is a seamless sales tool because most people who are interested in buying or selling a property will go online often as their first point of call. Providing as much information as possible about those houses in your remit is useful because you can incite a great deal of interest about those properties if you do so.
Your website represents your business so it should be professionally created, streamlined, fast and efficient and yet it must hold a great deal of information that serves to promote you as the ultimate professional. Forget starchy looking sites, it’s time to brand your business and you as the leader, so make your website represent you and your business in a way that will get people from the website to your door.
So what do your customers need from you? They need information. They need to know why they should use your services to sell their house and they need to trust that you know the business inside and out if they buy through you. If you are not that great in the ‘writing content’ department, don’t worry, you can always call on the copywriting experts to help you out. The most important aspect is that your website is carefully planned and that you provide answers to the most commonly asked queries and you can do this by checking out your emails to find frequently occurring questions.
You should also make a note of any questions that are asked in your real estate office or directly to you. If you can utilise your customers need to understand certain aspects of the real estate industry, they are more likely to come to you for assistance as a follow-up and
this means you will be providing excellent customer service. Many businesses overlook this resource and yet if you think about it, it makes perfect sense to give your customers just what they need.
Why make business harder than it is? Your website provides a valuable resource for your customers day and night. Having a website means that your business continues even when you have turned the lights off in your office and locked the door. A good website which is well thought out and designed for ease of use will be your representative in your absence.
Take a long look at the emails that you have received in the last few months. Are there questions that arise on a daily or weekly basis? Are you sick of responding to the same old query and know the answer off by heart and word for word? Create a frequently asked questions section on your website and add some of the questions and answers to your email newsletter list too. Send out information every now and then to your subscribers and be sure to direct them to the full list on your website in case they need more information.
This is not fobbing your customers off and stopping them from contacting you; it is a thoughtful gesture to help them over the first hurdle. It is giving them a list of all of the most important aspects of real estate that they are likely to need but, even though they have a handy, easy to read list, make sure that you keep your telephone number, email address and office address on the list too. This is a no pressure approach. No tough sales pitch to make them have to make a decision to sign on the dotted line, just excellent customer service and a genuine effort to help those who are considering buying or selling a property.